Consumers seeking affordable alternatives to the popular Brazilian beauty brand often search for comparable products at Target. This search typically focuses on lotions, body washes, and fragrances with similar scents and textures to the premium brand’s offerings, representing a desire for accessible luxury.
The interest in less expensive options highlights the price sensitivity of the beauty market, especially for frequently replenished products. Finding similar formulas at a lower price point allows consumers to enjoy the desired sensory experience without the higher cost. This also demonstrates the growing consumer awareness of and demand for “dupes” or alternative products across various markets.
