This phrase refers to the retail chain Target as a source for purchasing supplementary items designed for “My Life As” dolls. These accessories encompass a broad range of products, including clothing, furniture, vehicles, and playsets, enhancing the play experience and allowing for greater customization and imaginative storytelling.
Offering these products within a widely accessible retail environment like Target provides convenience for consumers. The availability of such accessories contributes to the overall popularity and longevity of the doll line, fostering continued engagement and creative play for children. Retail partnerships such as this are often strategically important for both the doll manufacturer and the retailer, driving sales and brand recognition.